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Photo Credit: 水泳男

I’ll be honest and say it very early on; I don’t consider myself a fan of the late Yasmin Ahmad’s films. What I do admire her for is her work in the advertising sector.

Yasmin has the knack of delivering strong messages in very short time periods. In TV advertising, what you can deliver in a few seconds decides whether your campaign is a flop or success.

In this context, I cannot find any other Malaysian director who delivers this as consistently as Yasmin.

With this, I share with you some of her amazing work. Al-Fatihah, Yasmin… you will be missed.

When one passes on, we seem only preoccupied with the person’s achievements and accolades. More often than not, it’s their imperfections that reminds us what life is about.

Yasmin always had the ability to portray deeply held emotions in ways that tug at your heart strings. This advertisement commissioned by Malaysian petroleum giant Petronas for Hari Raya showcases her brilliance.

This piece by Yasmin for Chinese New Year (also commissioned by Petronas) highlighted what our old folks go through in life. I never experienced this myself, but my time will come…

Yasmin also always reminded us about the importance of having ambitions. To turn ambitions into reality requires sacrifice. This Deepavali ad illustrates this point.

Thank you Yasmin for bringing colour into our lives.