KUALA LUMPUR, 26 May 2010 – Theta Edge Berhad (“Theta Edge”), formerly known as Lityan Holdings Berhad, a Bursa-listed IT service provider, today announces its alliance partnership with the leading Business Analytics solutions provider SAS Malaysia, as part of its strategy for penetration into the overseas markets.
Theta Edge’s joint venture with SAS realizes the commercialization of an enhanced Hajj Application System-which will be extended to members of Organization of The Islam Conference (OIC). The purported Hajj Application System is known as Enterprise Hajj Registration and Management (‘EHRAMS’), was initially developed for Lembaga Tabung Haji.
Exporting an IT System
The current Hajj Application System is already renowned to be one of the most efficient, well-managed and systematic Hajj system. Tabung Haji is viewed as the benchmark for Hajj operators in Muslim countries around the world for its Hajj management services.
Nor Badli Mohd Alias, Group Managing Director & CEO of Theta Edge, says “The new web-based EHRAMS will be enhanced with SAS technology to equip it with the much needed power of analytics will be very appealing as one of the most complete packaged solution to support Hajj operators around the world.”
Nor Badli added, “There is no complete packaged Hajj Application solution available anywhere around the world. In cooperation with SAS, Theta Edge confidently commercializes EHRAMS to a potential market size of more than 50 countries with an estimated USD1-2 million per sale.”
“Theta Edge has initiated introduction of EHRAMS to Indonesia, Bosnia and Turkey, and have received very encouraging response,” adds Nor Badli.
Head of Alliance Channel of SAS Malaysia, Jonathan Lee says, “EHRAMS can definitely be used to promote the uniformity on the Hajj operation processes for all Muslim countries, and cement Theta Edge as the leading provider of Hajj Pilgrimage Management system.”
Theta Edge as SAS Alliance Partner
Theta Edge also announced that in its partnership plans with SAS to help meet the strong demand for data analytics from Malaysia Government-linked companies (GLCs).
Nor Badli says, “The decision to be a SAS Alliance partner was a natural progression from our past working experience on implementing the Hajj Financial Management System for Lembaga Tabung Haji, and the EHRAMS project – as we have became exposed and eventually trained in the SAS solutions.”
Lee adds, “SAS Malaysia sees great value in having Theta Edge as Alliance Partner. They have a good reputation with many GLCs, and are committed to the engagement with SAS by building a dedicated team for this purpose.”
Nor Badli ends, “Theta Edge aims to be the best and most innovative ICT Company in the world. We believe SAS will play a big role in helping us achieve this – through the plans to export EHRAMS to the overseas market, and our alliance partnership to grow in the local market.”