In this digital age where softcopies of data can be transported globally within a heartbeat, it’s easy to miscategorize printing as “old school” and overlook it altogether. However, if you think about it a bit the buzzword of yesteryear was “seeing is believing”… but right now, like it or not, this is no longer the case. Now is the era of “feeling is believing”, and nothing makes the belief stronger than feeling a real piece of literary material in your hands.
Studies have even demonstrated that potential customers are more likely to remember and respond positively to printed promotional material compared to most other media. This is to be expected as we’re more likely to relate to something material rather than an object that’s merely virtual. Prints have texture, colours, shape and even smell. Therefore, abandoning prints might be somewhat unwise, and only do so at your own peril.
Chances are, printing may not be a core aspect of your business; therefore it may be wise to outsource it to experts in business printing services, like Presslink.
Unlike your typical print shop, Presslink provides end-to-end print management solutions that allows you to focus on your business instead of mucking around sourcing designers, printers, and mailers to transform your idea into tangibles in record time. Presslink has an impressive list of clients who have benefited from their excellent print solutions. From local business icons to world reknowned mega-brands, Presslink has helped companies translate print concepts into reality.
Hopefully by now you are beginning to understand how Presslink can take out the printing pains from your business operations. By outsourcing your printing management business process, you’ll be more agile and flexible to meet the needs of your customers. Let Presslink worry about the printing stuff and rest assured that seasoned professionals are doing their best to deliver the results you need.
The fact is, print is here to stay. Regardless of whatever the media fad currently being promoted as the next big thing, you can rest assured that print will always have the big impact that it has always delivered over centuries.