I’ve always thought that podcasting was overrated. The definition of podcasting itself was coined from Apple‘s revered iPod and broadcasting. Although the iPod’s popularity is unquestionable, nevertheless I highly doubt that it’s that popular.
It seems now that I’m not alone. Podcasting being overhyped has been confirmed. A consumer survey by Bridge Data, 80% of podcast downloads never make it to a portable player. Although no breakdown was given regarding the 20% that did, I doubt that the iPod got any more than half of those. Podcasts have been proven to be overglorified traditional audio streaming.
Although this post might seem like iPod bashing (or Apple bashing to a greater extent), let me assure you that it’s not. To me this is more proof that Apple has marketing geniuses in its stables. The iPod is not even revolutionary, yet it’s gained tremendous popularity in a very short time. Personally, I’ve only seen the iPod twice or probably thrice (although I don’t specifically go hunting iPods)… and all those occassions was when I was in Singapore. However, its mere existance conjures up more hype than any other portable electronic devices that I know of.
Genius, I tell you.