And they’re calling it WMP. Cool… yet another way to confuse the public when metioning it in the same breath as Windows Media Player (also commonly called WMP too). Microsoft wants this new format to be adopted wide enough to challenge the popularity of JPEGs.
Personally, I don’t think this will happen… especially with a format that has an EULA like this. At least not within 20 years. JPEG is already a widely adopted standard. Furthermore, there are various existing formats that are more matured and technologically advanced… my pet favourite being PNG.