The Behaviour Change Process

There are times when we realise that there must be a better way to do things. We then take necessary steps to rectify the situation. This is called the Behaviour Change Process.

The Behaviour Change Process consists of four steps:

  1. Non-awareness
  2. Awareness
  3. Internalising
  4. Integration

These four steps of the behaviour change process will be explained in detail below; so please continue reading.


This is defined as being unconscious of one’s behaviour that results in ineffectiveness. The process of behaviour change begins because we realise that there must be something wrong somewhere. More importantly, we realise that there must be something that can be done about it.

After analysing how we do things, why we do it and what we want to achieve by doing it, we’ll soon realise, “Hmmm… this doesn’t seem right”. Congratulations! You’re now heading towards the next phase, which is…


OK, now you’re beginning to be conscious of a behaviour that results in ineffectiveness. Consider yourself fortunate because you couldn’t imagine how many people out there who stay in a rut because they simply didn’t or probably couldn’t realise behaviours that are stifling their potential.

Being aware of an ineffective behaviour is a good start. What would be better is to find alternate ways of doing things so that we can be more effective. That’s the whole point of understanding the behaviour change process in the first place.

I’ll be very honest, there’s no shortcut in identifying better ways to do things. This is more of a trial and error thing. However, the mere fact that we’re actually looking for a better way goes a long way. Sooner or later, we’re bound to find a better way to do things that results in being more efficient.

Once we do, it’s just a matter of following the old adage, practice makes perfect.


Now we think we found a better way to do things. We’re not used to it, it seems strange, but from previous experience, we know that it’s a better way compared to what we’re used to.

All that’s left now is to keep at it! This part of the behaviour change process is called internalising. In other words, it’s consciously putting into practice a new behaviour or skill.

Just like when toddlers begin to take little baby steps, regardless of how many times they stumbled. Just like when a consistent combination of steps became a short walk. Just like brisk walking turned into a run. We kept at it, because let’s face it… it sure beats crawling!

We get to where we want faster and without those pesky rugburns on our knees. Soon walking and running becomes second nature, and this my friend is what we call…


To put it simply, integration means unconciously applying a new behaviour or skill. Let’s take the walking example used previously. I’m sure that you walk without even needing to think about how the process works.

You don’t conciously plan to lift your right feet and move it forward by 30 centimetres or so and repeat the process with your left feet and so on. It becomes natural. But it wasn’t natural when you were 3 months old, right?

This is a classic example of behaviour integration. What most people tend to overlook is that there’s no age limit to integrating new skills and behaviour. We can integrate new skills and behaviours regardless whether we’re nine months or ninety years old.

When we automatically and unconciously reproduce a new behaviour or skill as part of ourselves, it’s a sign that we’ve successfully integrated it.

Now that you have the knowledge, the best thing to do next is to impliment what you’ve learned. Go ahead, make a change or two in your behaviour and live life more efficiently.

3 responses to “The Behaviour Change Process”.

  1. PeEll Says:

    This article looked intriguing and informative, until I got to about the second line. “concists” is spelled incorrectly. This takes away all credibility from your article, sorry.

  2. Site Admin Azmeen Says:

    Hi PeEll,

    Thanks for the pointer, I’ve changed it.

    I guess the next behaviour change I’m changing would be to improve my proofreading skills 🙂

  3. Samuel Paul Says:

    I have gained by reading the article. It has stimulated my thoughts about what I had already been discussing with my one staff member today. So it is very helpful and God bless you.

    Sam Paul