to Migration Paranoia

I read with interest this post on the WSJ detailing Chief Executive Rich Skrenta’s worries about losing search engine referred traffic. His concern is that a lot of search results still points to the domain and therefore diverting traffix away from their recently acquired for US$1 million domain.

Bargh… typical executive syndrome, being worried about something that can literally be solved with a few lines of code. I mean, you can spend a million or a domain name without thinking beforehand how to divert existing traffic?

Mr. Skrenta, I’ll give you a solution here for almost free, just stick this line somewhere at the top of your webroot’s .htaccess file (please let your web server admin read this if you don’t have a clue about what I just said):

# Move traffic to
<IfModule mod_rewrite.c>
RewriteCond %{HTTP_HOST} ^
RewriteCond %{HTTP_HOST} ^
RewriteRule (.*)$1 [R=301,L]

Not only does the lines above redirect traffic from to, it also tells the search engines you’re so worried about that these pages have moved permanently and please give the new pages whatever pagerank the older ones got.

No, I won’t ask for yet another million bucks from your coffers. Linking to HTNet on all and pages would do just fine 😉

6 responses to “ to Migration Paranoia”.

  1. azrin Says:

    It should say
    BaseEngine /
    RewriteEngine ON
    RewriteCond %{HTTP_HOST} ^(www\.)?topix\.net [nc]
    RewriteRule (.*)$1 [R=301,L]

    putting just a ^www without \. will kill the server and btw, they use IIS!
    geez rite?

    azrin @

  2. Site Admin Azmeen Says:

    No they don’t, they use Apache on a Gentoo host. Check their response headers 🙂

    The BaseEngine and RewriteEngine directives are environment dependent. So it might be optional to put them in.

  3. papajoneh Says:

    OMG! Im already puzzled! You guys really warrior in this coding thing. So Azmeen, Help me later, ok. I got some serious thing to solve. buzz me at yahoo msgr! 😉

  4. azrin Says:

    HTTP headers doesn’t mean much, but they are either a NIX *(includes OS2,Mac etc) or IIS based, and pretty much the web servers comply to W3C GNU codes.


  5. Site Admin Azmeen Says:

    What the… forget it. Just go here or any other response header viewer. Of course web servers have to comply with HTTP standards. How could they be web servers without complying to HTTP?

    And just FYI, the HTTP protocol has nothing to do with GNU.

  6. Who Really Owns Your Domain Name? - HTNet Says:

    […] context, let me explain. Domains are big business. You’ve probably heard about the recent $1 million purchase price of Some people speculate on the potential worth of a domain name in hope to make a quick buck by […]