I was reading You’re a Nobody Unless Your Name Googles Well and was fascinated with the topic it covers. Basically, the article describes a specific difficulty that Abigail L. Garvey Wilson was facing when she got married: ungooglability.
Equally interesting are this bits (from the linked article):
So when Ms. Wilson, now 32, was pregnant with her first child, she ran every baby name she and her husband, Justin, considered through Google to make sure her baby wouldn’t be born unsearchable. Her top choice: Kohler, an old family name that had the key, rare distinction of being uncommon on the Web when paired with Wilson. “Justin and I wanted our son’s name to be as special as he is,” she explains.
In the age of Google, being special increasingly requires standing out from the crowd online. Many people aspire for themselves — or their offspring — to command prominent placement in the top few links on search engines or social networking sites’ member lookup functions. But, as more people flood the Web, that’s becoming an especially tall order for those with common names. Type “John Smith” into Google’s search engine and it estimates it has 158 million results.
Wow, I never new people consult Google before naming their children. How about you? Do Google search results for your name point to your web sites or blogs?