NYT says that Americans are now more open to the idea of purchasing clothes online. In fact, the sales of clothing have exceeded those of computer hardware and software:
In 2006, revenue from skirts, suits and shoes reached $18.3 billion, surpassing that from PCs, printers and word-processing programs, which totaled $17.2 billion, according to a report to be released today by a major trade group.
The surging popularity of clothing on the Web defies predictions that fashion â€” which is hard enough to buy in stores, with the aid of sales clerks and fitting rooms â€” would be difficult, if not impossible, to translate onto the Internet.
Yet another traditional industry successfully adopting the online sales model. If apparels, a product that many prefer to “try before you buy” can be successfully sold online, imagine what you can do with other products with the same attributes. What’s next? Let’s see if cars and houses could be sold online (and no, I’m not saying through eBay).