Copywriting is a necessary skill you need to develop for your business. Although a picture is worth a thousand words as the old saying goes, the words are the keys to transforming a prospect into a client.
I find copywriting to be something hugely ignored by Malaysian businesses. Poor choice of words in sales copies projects an unprofessional image. Malaysian prospects are a very tolerable bunch when it comes to poor copywriting. However, the few that aren’t are a very vocal bunch. Sooner or later, you’ll get the Emperor’s New Clothes effect on your poorly written content.
I find Copyblogger to be an exceptional resource for sharpening your copywriting skills, especially for web content. Copyblogger recently announced the winners of their inaugural Copyblogger Copywriting Contest.
If you’re interested in improving your copywriting skills (and I think everyone should), you can pick up a few pointers from the winning entries. I hope that Copyblogger will publish all entries along with the judges’ comments, so that we can also learn what not to do when composing our promotional materials.