SAS Profitability Management Launches In Malaysia

SAS - The Power to Know

KUALA LUMPUR, 29 May 2007 – SAS, the leader in Business Intelligence software, is launching its newest solution offering – Profitability Management, in Malaysia.

SAS® Profitability Management facilitates faster, better decisions on product-mix, customer-mix, and marketing or sales programs, with its flexible and reliable cost-and-revenue business modeling, the solution will provide critical revenue intelligence – including insights into what drives profitability. Decision makers across the enterprise from finance to marketing can investigate issues and develop corrective actions. By better understanding profitability drivers, they can make quick improvements in the areas that have the greatest impact on the bottom line.

“The most exciting part about the SAS Profitability Management solution is that it provides businesses with the critical revenue intelligence to gain valuable insights into what drives profitability” said Sheikh Manzoor Ghani, Director for Performance Management for SAS Malaysia. “SAS Profitability Management enables decision making based on profitability rather than revenue – enabling organizations to create more profitable customer, product and channel strategies.”

“This way, the business will immediately know what to prioritize, what to change, what to improve, what can be ignored – to always be one ahead of the competition.”

With SAS Profitability Management, business managers for example, can track the profit performance of customer groups or individual customers; product groups or individual SKUs; channels or specific branches. This drill-down view into revenue, cost and asset categories enables them to manage profit as a performance metric. Such a level of granularity has not been possible with traditional activity-based costing systems.

“SAS Profitability Management provides the enterprise with the ability to directly correlate the profitability potential of their business prospects. Executives can evaluate prospects before accepting them as customers because it is all about setting and getting the right price to increase margins on a deal-by-deal basis,” he adds.

SAS Profitability Management is built on the SAS Enterprise Intelligence Platform, which optimally integrates individual technology components within the existing IT infrastructure into a single, unified system. The result is an information flow that transcends organizational silos, diverse computing platforms and niche tools – and delivers new insights that drive value for an organization.

About SAS

SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.