I’m not really a fan of Guy Kawasaki. At the same time, I don’t have much love for Truemors either. However, you got to hand it to a guy who has a reputation to make even this lousiest of web sites a success (at least in traffic and revenue terms).
Fortunately, Mr Kawasaki has decided to share with us what he learned when working on Truemors. This is one of those “worth reading” Kawasaki stuff… seriously.