You then began to write your posts and publishing them for the whole world to see. You began to get some drive by comments, and saying to yourself, “Yes! I’m being read!”. Soon, you have a few people who are regularly commenting on your blog.
Now how do you make your blog stand out more and increase readership?
Mingle With The Crowd
Quite a lot of those who comment on blog posts are themselves bloggers. Every now and then, visit their blogs in return.
If you have something meaningful to contribute in the topic(s) being discussed in a particular post; do it! You know you’d like it if someone commented on your posts… so why not do the same?
If there’s someone who provides meaningful insights in his comments in your blog, why not include his blog in your blogroll? If you really like what he writes about there, why not subscribe to his feeds?
Surely you’d like your blog to be linked and subscribed to… well, in order to get some loving, you need to give some too.
Improve Your Command Of Language
Regardless of the language you use in your blog, you should always put in effort to improve your command of that language.
Brush up on your spelling, grammar and general language usage skills. Diversify your writing style and don’t be afraid to experiment linguistically.
Remember that blogging is a text-intensive communication medium; if people can’t understand what you’re trying to communicate to them, chances are, they won’t return to your blog… and losing readership is one thing you should avoid.
Add A Dash Of Multimedia
Even if your blog’s content consist mainly of text, that doesn’t mean that you should ignore visuals completely. Every now and then, add some images to your posts if they can help drive the message home.
You don’t need to be an expert in photography or CGI to spice up your posts with images. Resources such as Flickr and stock.xchng would be useful first stops when you’re hunting for images to be used in your posts. Just be sure that you understand the licensing terms of your chosen images.
Getting acquainted with an image editing software would be beneficial as well. At the very least you could perform some minor touchups to your images as well as do basic functions such as resizing, cropping and rotating them.
Some people like to ember videos in their posts, personally I’m not really keen on this idea. If I were to share an interesting video I found in YouTube or VideoJug, I’d prefer to link to the video rather than embed it in my posts.
Get Under The Hood Once In A While
Not many people really understand how their blog works. For example, WordPress has an excellent array of plugins and themes available for anyone to wants to extend the looks as well as functions of their blogs.
However, quite a number of themes and plugins will require the user to perform minor modifications in some files in order to make it work properly. Some people get intimidated by this, and will abandon the endeavour completely.
I understand that XHTML, CSS and PHP might look scary for the unfamiliar. Believe me, I’ve gone through that phase too myself. However, when I really needed a plugin to work and found that there are no other worthy alternatives, like it or not, I must get my hands dirty.
Same thing with themes; sometimes a theme is almost perfect… but there’s just one or two things that irritate you quite a bit and you start thinking; “Now if only I know how to change this to…”.
Now don’t get me wrong; programming skills are definitely not a requirement to have an outstanding blog. A huge majority of top bloggers haven’t written a line of code in their life.
I’m merely saying that if you have the basic tweaking skills, it’ll definitely help you understand your blogging “engine” a bit more. Just like basic mechanical skills might help you to change a dead battery or flat tyre on your car.
Teach And Learn
There’s a saying by Confucius that goes:
Tell me and I forget,
Show me and I see,
Involve me and I understand
One thing that I’ve learned is that if you keep what you’ve learned to yourself, you’ll just know something. However, if you teach others, then you’ll master what you’ve learned.
Teaching others is actually more beneficial to the teacher rather than the “students”. Therefore, if you learn something new, don’t forget to spread this knowledge. What better platform to do this than blogging?
I hope you’ve enjoyed reading this post. By the time you’re reading this, I’d be on my way to Malacca and probably couldn’t respond to any comments as quickly as I’d like (I’d be totally offline and would be back on Monday). You can keep track of what I’m posting by subscribing to my RSS feed… you know you want to 🙂