Remember my minor redesign a few days ago? Let me be honest with you. It was a primarily selfish move. One of the main reason for the changes is that I wanted to see how the skyscraper AdSense unit would perform if I shamelessly label it as Sponsored Links.
Let me be straight with you, when I did that, I was expecting this to be a nothing more than an experiment to prove to myself that people are just negative towards advertisements. I’m very sure that eventhough the ad is placed marginally higher than before (due to the combination of slimming down my masthead and removal of the underperforming Advertlets ads), it won’t get more clicks.
Well, I’m happy to announce that I was wrong! Instead of the poor performance that I expected, the skyscraper ad actually performed 800% better than the previous three days in the old location!
So here are some lessons I learned from this exercise:
- Position is very important. Even minor tweaks can turbocharge your underperforming inventories
- Do not be afraid to clearly label your ads; if people are interested in the links, they’ll click them anyway. Just make sure you follow Google’s guideline on this
- Don’t get too attached to your web site design. You should be brave to shift things around a bit. Remember; nothing ventured nothing gained!