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Asians Prefer Yahoo! Over Google And Microsoft

comScore has released what it calls as a comprehensive review of Internet usage behaviour. The study covers ten countries in the Asia Pacific region.

One of the most interesting bit of information presented by the report is that Asians overwhelmingly frequent Yahoo! sites more than Google ones. Out of the ten countries surveyed, Yahoo! ranks number one in Hong Kong, India, Japan, Malaysia, Singapore and Taiwan.

Aussies, Kiwis and Chinese prefer Microsoft domains.

An interesting thing to note is the fact that in South Korea, the most Internet-enabled country in the survey, NHN Corporation web sites are the most visited, followed by Lycos and Microsoft sites. Lycos?! Who would’ve known!

The survey also shows that Malaysia has a 45% Internet penetration rate. Not bad, right? But it could definitely be better, especially when Singapore has 58% and Australia 62%.

6 responses to “Asians Prefer Yahoo! Over Google And Microsoft”.

  1. papajoneh Says:

    wow interesting data. Yahoo… never thought of that. I must be one of the 45% 😀

  2. Site Admin Azmeen Says:

    Err… of course you’re in the 45%. You got Internet access 🙂

  3. cindy Says:

    Honestly, I prefer Yahoo! over Google. I dunno why, maybe because my first encounter with the “Internet” was with Yahoo! :mrgreen:

  4. Kay Kastum Says:

    Google for me. Google like sort of came up up with all the pleasures of internet you know…?
    My lil’ sis was the one who introduced me to Google. At first I typed wrongly as ‘Googles’ and I thought she was trying to promote this kiddie stuff… 😛

  5. Site Admin Azmeen Says:

    I think people get a bit confused when it comes to the findings.

    It says Yahoo!, Google or Microsoft sites; not search engines. So in the case of Yahoo! sites; they include Flickr,, Yahoo! Mail, Yahoo! News, etc.

    It’s definitely possible that many Asians use Google for searches but prefer Yahoo! sites for their photo management, social bookmarking, emailing, and other online needs.

    At least, that’s how I read the study.

  6. Kay Kastum Says: