comScore has released what it calls as a comprehensive review of Internet usage behaviour. The study covers ten countries in the Asia Pacific region.
One of the most interesting bit of information presented by the report is that Asians overwhelmingly frequent Yahoo! sites more than Google ones. Out of the ten countries surveyed, Yahoo! ranks number one in Hong Kong, India, Japan, Malaysia, Singapore and Taiwan.
Aussies, Kiwis and Chinese prefer Microsoft domains.
An interesting thing to note is the fact that in South Korea, the most Internet-enabled country in the survey, NHN Corporation web sites are the most visited, followed by Lycos and Microsoft sites. Lycos?! Who would’ve known!
The survey also shows that Malaysia has a 45% Internet penetration rate. Not bad, right? But it could definitely be better, especially when Singapore has 58% and Australia 62%.