comScore has released what it calls as a comprehensive review of Internet usage behaviour. The study covers ten countries in the Asia Pacific region.
One of the most interesting bit of information presented by the report is that Asians overwhelmingly frequent Yahoo! sites more than Google ones. Out of the ten countries surveyed, Yahoo! ranks number one in Hong Kong, India, Japan, Malaysia, Singapore and Taiwan.
Aussies, Kiwis and Chinese prefer Microsoft domains.
An interesting thing to note is the fact that in South Korea, the most Internet-enabled country in the survey, NHN Corporation web sites are the most visited, followed by Lycos and Microsoft sites. Lycos?! Who would’ve known!
The survey also shows that Malaysia has a 45% Internet penetration rate. Not bad, right? But it could definitely be better, especially when Singapore has 58% and Australia 62%.
July 11th, 2007 at 3:46 pm
wow interesting data. Yahoo… never thought of that. I must be one of the 45%
July 11th, 2007 at 3:49 pm
Err… of course you’re in the 45%. You got Internet access
July 11th, 2007 at 4:40 pm
Honestly, I prefer Yahoo! over Google. I dunno why, maybe because my first encounter with the “Internet” was with Yahoo!
July 12th, 2007 at 12:36 pm
Google for me. Google like sort of came up up with all the pleasures of internet you know…?
My lil’ sis was the one who introduced me to Google. At first I typed wrongly as ‘Googles’ and I thought she was trying to promote this kiddie stuff…
July 12th, 2007 at 1:32 pm
I think people get a bit confused when it comes to the findings.
It says Yahoo!, Google or Microsoft sites; not search engines. So in the case of Yahoo! sites; they include Flickr, del.icio.us, Yahoo! Mail, Yahoo! News, etc.
It’s definitely possible that many Asians use Google for searches but prefer Yahoo! sites for their photo management, social bookmarking, emailing, and other online needs.
At least, that’s how I read the study.
July 12th, 2007 at 3:37 pm
..ah…perhaps.