A Chinese company is suing Google Inc. because the search giant’s Chinese name is too similar to it’s own. Their demand is pretty simple actually; Google should change its Chinese name to something else… anything but the Guge it’s using now:
A spokesman for Beijing Guge Science and Technology Ltd. Co. said Google’s commercial name had led to the company being constantly disturbed by people calling up its office trying to contact the search engine.
“We just want Google to change their commercial name,” Tian Yunshan, a company official, told Reuters on Friday. “We have already passed our demands on to Google … We will see what happens in court.”