Have you wondered how people use their online time? Apparently it looks like this:
- Viewing content: 47% (was 34% in 2003)
- Searching: 5% (was 3% in 2003)
- Online shopping: 15% (was 20% in 2003)
- Emailing: 33% (was 46% in 2003)
You can get the full scoop from Reuters.
It’s fascinating to note that the time we’ve spent viewing content compared to emailing has literally switched 180 degrees within four years!
The article suggested that the declining popularity of email is due to the advent of IM. I’m doubtful of this conclusion because IMs have been around way before 2003. If I were to make a conclusion on this particular finding, I’d definitely credit it to the rise in blogging. Hey, it corresponds to the increase in content viewing, doesn’t it?