If you’ve been reading on SEO and related topics, you will undeniably be familiar with the term PageRank, or it’s acronym PR.
PageRank is Google’s numerical ranking of web pages. It ranges from 0 to 10. Essentially, the more a page is linked, the higher its PR will be. PR has gone through a number of revisions, but essentially, the concept remains similar to its link popularity roots. You can get an explanation of the PR algorithm here.
Contrary to popular belief, PR isn’t updated once in a while. It is always revised and updated. However, the changes are not immediately visible to end users. Every now and then, Google will export the values of web pages it has crawled and users will see a page’s PR value via the Google Toolbar.
This process is called a PageRank Export.
There’s no timetable for PR exports, when it’ll happen is anybody’s guess! This is one of Google’s closely guarded secret… and a cause for many a sleepless night for webmasters.
The last time a PR export occured (at the time of this post) was on 30 April 2007. It’s almost four months now since then. I’m sure many webmasters are anxiously waiting for the next update to happen and see how their SEO campaigns went.
If I were a betting man, I’d bet that the next PR export would happen sometime within the first week of September.
Why PageRank Matters
Love it or hate it, Google is the leading search engine. Therefore, if you rank highly on Google, your pages will return higher on SERPs. The higher you are on them, the higher the odds that the link to your web pages will be visited. It’s simply a numbers game.
Granted, PR is a Google technology. But there are many other portals that use Google’s search technology for their own searches. So if your pages have healthy PR, you’ll have healthy organic search engine referred traffic as well.
So how can you increase your PR? Here are some tips:
- Write engaging content; those who love or hate your post will link to it, and so might others who were referred from them
- Submit your web sites to web directories; it may take a long time, but it’s worth it when you finally get in
- Don’t underestimate the power of internal linking; it’s 100% within your control and is the easiest form of SEO
- Link to web sites or blogs you like; if the webmaster is net-savvy enough, they’ll appreciate the link love and would probably link to you in return
- Beg for a link; It might be crushing on your ego, but hey, sometimes it works!
When do you think the next PR export will happen? Do you have other tips on how to improve PR? Please drop a comment. I’d love to hear your opinions on this topic.