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Install Google Analytics If You Haven’t Done It Yet

When it comes to web statistics, I’ve always been an advocate of the “Only server logs are trustworthy” principle. I still stand firm on this opinion. Recently, I installed Google Analytics here and on I realized that my life as a webmaster would have been much better if I had installed Google Analytics on my web sites much, much earlier.

The crux of the matter is that there’s only so much information server logs can provide. Essentially, the main information obtainable from server logs include:

  • Date and time of access
  • What URL was accessed
  • What’s the IP address of the visitor
  • What browser was used
  • Referring URL
  • The response code served to the visitor

The main reason why I refrained from using JavaScript based analytics software was precisely because of that; they use JavaScript. Not everyone uses JavaScript.

However, the huge majority of visitors that matter use JavaScript. Most human visitors have JavaScript enabled on their browsers. Heck, almost all Web 2.0 functions are JavaScript based. Face it, JavaScript is almost a browsing requirement nowadays.

When I first used Google Analytics, it was overwhelming! There are widgets and graphs everywhere. It didn’t help that when I was viewing the dashboard I had planned for things to do within the next hour or so. Therefore, I merely skimmed the interface.

I have now been using Google Analytics for ten days, and I regretted not installing it earlier. I gained a lot of information on my most popular pages. Of course I can get the same data from my web server logs. However, the Google Analytics interface provides the information in a pleasant visual representation.

In addition to that, a lot of data not captured by server logs can be seen as well. These include:

  • Geographical location of the visitor
  • Visitors’ display size and colour depth
  • Their page-hop path

If you run a web site I suggest that you install Google Analytics if you haven’t already done so. It’s free and ran by a leading Internet technology company; so what’s your excuse?

4 responses to “Install Google Analytics If You Haven’t Done It Yet”.

  1. Kay Kastum Says:

    I tried it before but was not successful at installing them. (Not much experience that’s why) I found stats counter and I am now happy. It did not work properly at first. But I found a WP plugin for it and it works like magic. yay!

  2. Site Admin Azmeen Says:


    If you need help getting it installed, I can help.

    Just give me a shoutout 🙂

  3. River of Karma Says:

    Dude, im on Blogspot. I could use some help. You got my email.

  4. Site Admin Azmeen Says:

    River of Karma,

    You might want to check out this guide from Google themselves.