Wow… somebody sure is taking this paid links jihad very seriously. Google has again reduced the PageRank values of various sites. The main suspected reason for this seems to lean heavily on selling Text-Link-Ads. Mind you this is just a theory at the moment… Google is taking the approach of keeping quiet for now.
Some of the notable casualties include:
- Problogger.net: From PR6 to PR4
- 5xMom.com: From PR4 to PR2. And in true Lilian fashion; she struck back by recommending Yahoo! over el-Goog
- Sabahan.com: From PR4 to PR3; I’m not sure if Gaman will continue with his business as usual mantra this time around
- Copyblogger.com: From PR6 to PR4; Now this is really a mystery to me… Copyblogger doesn’t even sell text links! Could it be because Copyblogger mooted out the idea of not relying on Google for your online business models?
Strange times indeed.
My take on this issue? I think if you consider PageRank as measuring unit of a web site’s quality, then I must say that that is a flawed approach. PageRank is just an algorithm. Sure, it’s popular. Sure, it’s used by Google… the top search engine at this time; but it’s obviously not perfect. Nothing is!
But also please, please, please bear in mind that Google is not primarily a search company. Contrary to what you may believe, Google is very much more an advertising giant rather than a search engine company.
Personally, I think this is just a move by el-Goog to ensure that they remain the biggest online advertising entity on the Internet for years to come. Whether it’s a brilliant or incredibly stupid move is yet to be seen.