I was looking to buy a few stuff from Giant on Sunday and went there with my family. After picking up some of the items we already planned to buy, I proceed to check out the instant beverages section of the store.
If you watch Malaysian TV, you’ve probably seen an advertisement showcasing Oligo Coco, a chocolate malt drink with oligofructose and DHA/EPA. It’s a pretty catchy ad… you know, one where the product jingle just gets stuck in your head!
Well, I saw packets of Oligo Coco on the shelf and picked up one. I was reading the ingredients and nutritional values table (yes, I do actually read them) on the packaging when I was approached by a Power Root (the company that produces Oligo Coco) promoter beckoning us to have a taste of Oligo Coco.
I was hesitant at first because I’m already going to buy a packet to test the product at home but the promoter, a middle-aged auntie, was very persistent… in fact, it was almost bordering on being irritating. So I thought, what the heck, I might as well try it for free anyway.
When we reached her booth, there weren’t any readily made samples available, so the promoter decided to brew for us a fresh batch. Very thoughtful, right? No! Let me tell you why… the water she used to prepare the samples was bloody boiling hot! It was so damn hot that I almost burnt my lips just by hovering it a centimeter above the concoction.
After about two minutes of waiting for the drink to cool down, I just gave up and put the untested sample straight into the bin. Before I walked away, I told the promoter that I was about to purchase the drink anyway before she started her sales pitch to me, and now I decided not to buy the thing because of her attempt to scald my lips and throat.
Let this be a lesson to companies out there. Some things just require no testing, especially when your promoters are obviously not ready to pitch your product. For God’s sake, it was only a coco drink and not Cleveland golf clubs where I need to try them out before purchasing!
At that moment in time, Power Root lost what was an almost confirmed customer. I may purchase Oligo Coco some other time… but surely this wasn’t the first impression that Power Root wanted to give me as a potential customer.