PDF Ads: An eBook Marketer’s Wet Dream?

According to CNet News, Adobe and Yahoo! are working together on a solution to integrate contextual ads within a PDF document. The ads would be in text and rendered specifically at the right side of the document content. The article didn’t mention if there are any plans to expand the ad format to include images or videos.

So what do you think of this co-operation?

Personally, I think that this is excellent news for information addicts like myself. Sure, ads are an eyesore, but at least they’re text ads (for now). Furthermore, have you seen the cost of eBooks nowadays? Some are priced at hundreds of dollars and you have no idea on the quality of the content prior to purchasing.

With the advent of this PDF ad technology, eBook publishers might have an incentive to lower or even totally strike out the price of their products. In my opinion, this will benefit both publishers and readers:

  • Readers will get a product at a lower or no price tag
  • Publishers will get more readers for their product and at the same time generate a potentially decent revenue from the ads

Additionally, I think that this technology is less attention-disruptive compared to web ads as the original content media and the ad-linked media are totally different; ie. the document is opened in a PDF reader while (I suspect) the ads will open in a browser.

I believe Yahoo! and Adobe might have a winner in their hands, what about you?