Partners with SEEBURGER

KUALA LUMPUR, 26 March Sdn Bhd (Tradenex), subsidiary of Federation of Malaysian Manufacturers (FMM) and leading local e-commerce collaboration solutions provider, today announces its strategic alliance with German-based global business integration solutions provider SEEBURGER Asia Pacific Ltd (SEEBURGER).

Through this partnership, Tradenex will boost and scale up its flagship nexCONNECT e-commerce collaboration solution with the ability to integrate with the business-to-business (B2B) supply chains of large multinationals – which is an area that SEEBURGER is world renowned for.

Mr. Soon Koi Voon, chief executive officer of Tradenex says that this strategic partnership with SEEBURGER is a result of extensive studies of the various market offerings for a synergistic and value fit to the company’s flagship nexCONNECT e-commerce collaboration platform that provides an integrated supply chain IT infrastructure to local SMEs.

“Tradenex’s nexCONNECT currently services SMEs in the manufacturing, retail and logistics industries with some 500 users mostly ranging from small to medium sized businesses. Partnering with SEEBURGER is a strategic move in our effort to provide Malaysian companies with world class supply chain solutions – in tandem with their eventual need to integrate into business ecosystems consisting of large multinationals.”

Tradenex selected SEEBURGER as the best solution to compliment their existing offerings for Malaysian companies. “Tradenex will be introducing SEEBURGER solutions to our customers who are looking for competitive advantage. In fact, we have already begun work with some of our key customers to implement B2B Gateways,” says Soon.

Meanwhile, Mr. James Hatcher, managing director for of SEEBURGER Asia Pacific Ltd explains that the partnership with Tradenex is a glove fit to the company’s strategy to distribute SEEBURGER’s B2B Gateway and value-added integration solutions in this region.

“For Malaysia, Tradenex is no doubt the leading provider of an electronic, inter-enterprise collaboration solution with its nexCONNECT platform, with deep level of insight into the supply chain process of the local SME industries. These are crucial partner factors for SEEBURGER in its endeavor to establish its presence in the Asian market,” says Hatcher.

He adds, “Tradenex the necessary industry experience, a good existing customer base of supply chain clients, and an excellent domestic reputation. In addition, SEEBURGER has global customers who we need to support across Asia so this relationship with Tradenex will extend our execution capabilities across Malaysia.”

SEEBURGER sets to expand into region via Tradenex

SEEBURGER is a global household brand renowned for its Electronic Data Interface (EDI) based solutions and ranked by Gartner Research as a market leader in the B2B integration space.

The company has global operations in North America, Europe and Asia Pacific, and has an installed base of over 7,000 customers across 15 various verticals including aerospace, high-tech, automotive, retail/consumer product goods (CPG), pharmaceutical and logistics.

Hatcher shares that some of the many high profile customers that deploy SEEBURGER’s B2B gateway solutions are Abbot, Airbus, Coca-cola, DHL, Dunlop DaimlerChrysler, Hyundai, Kraft Foods, SEGA America, Sony and Osram, amongst many others.

“The SEEBURGER B2B Gateway has been rated as best of its class by analysts and is the only B2B/EDI solution embedded in the SAP Netweaver technology stack. SEEBURGER’s Asia Pacific headquarters are located in Hong Kong and is rapidly penetrating the Asia Pacific region via strategic partners like Tradenex who have excellent knowledge and experience in the local markets that they serve”, ends Hatcher.