mTouche-Cartoon Network Tie Up for WAP Portal Offerings for Toonheads

mTouche Technology

KUALA LUMPUR, 15 October 2008 – Fancy having BEN 10, Tom & Jerry and the lovable, all-time favorite Flintstone characters on your mobile interface? MESDAQ-listed mTouche Technology Berhad (“mTouche”) has announced a strategic collaboration which aims to bring fun mobile content to a wider audience – specifically to the young and the young at heart – with Cartoon Network. Mobile phone users can now fully enjoy an exciting experience through this all-new Cartoon Network WAP portal.

Targeted at 16 to 35-year-olds, the WAP portal offers a series of popular content which features characters from Cartoon Networks hits such as BEN 10, Dexter’s Laboratory, The Powerpuff Girls, Johnny Bravo, The Grim Adventures of Billy and Mandy, as well as the iconic Tom & Jerry, Scooby Doo, Flintstones, Cow & Chicken, and Samurai Jack, etc. Subscribers can enhance their mobile usage experience by downloading their favourite applications onto their phones from a gallery which includes a wide variety of animated wallpaper, ringtones, truetones, screensavers and Java games.

Eugene Goh, CEO of mTouche says that the company is always seeking ways to improve its mobile content services to fulfil users’ demands. This innovative technology feature is one of the many quality products which he believes will attract high traffic, as it is in line with the hot wave of cartoon fascination that is prevalent among the youth.

“As an innovative company, Turner is always on the forefront of seeking opportunities to engage consumers on different platforms. This strategic partnership with mTouche will allow us to offer more popular and iconic Cartoon Network properties such as BEN 10 and The Powerpuff Girls to consumers on every screen possible,” said Nirav Haji, Executive Director of Turner Broadcasting Sales Southeast Asia, Inc. “Coupled with mTouche’s expertise in mobile messaging technologies and our world-class animated offerings, we are excited that more consumers in Southeast Asia can enjoy Cartoon Network’s premium content on their handsets.”

mTouche holds the distribution rights for all Cartoon Network mobile content in Malaysia, Thailand, Singapore, Indonesia, Vietnam and the Philippines.

This cool service was made live on 3rd September, 2008, and is available to all mobile phone users. It can be accessed via WAP by texting GET CN to 27700. Normal telco charges apply.

Promotional campaigns and discounted downloads and packages will be offered on a regular basis where subscribers can stand a chance to win exclusive Cartoon Network premiums.