PUTRAJAYA, Malaysia, 13 September 2012 – National Instruments (NI) announced the establishment of the National Instruments Academy & Innovation Nucleus (NI-AIN), in collaboration with Technology Park Malaysia Corporation Sdn Bhd (TPM) and SME Corp. Malaysia The three parties signed a Memorandum of Understanding (MoU) witnessed by YB Datuk Seri Panglima Dr Maximus Johnity Ongkili today in Putrajaya. Read the rest of National Instruments, TPM and SME Corp. Malaysia Set-up Academy and Innovation Nucleus for Malaysian SMEs »

Today, it is arguably more important for your business to have an online presence rather than a typical brick and mortar establishment as in the past. Think about it, online retail sales have seen significant year on year growth for over a decade. And although the percentage of corporate budget allocation in IT (especially server, data center and IT personnel costs) has been growing as well, it is significantly less than what a traditional business would spend on leasing retail space, renovation and maintenance costs. Therefore it is obvious that investment in online business establishment provides more bang for the buck.

That said, it is no wonder that an online marketing and advertising agency like Globe Runner SEO is worth having on your side. With a reasonable fee, you can have peace of mind knowing that a team of industry experts are working all out to ensure that your online business presence is generating sales instead of just being a sunk cost pool.

When it comes to all things online, the most important thing is to get visitors. The more visitors you have to your web site, the larger the pool of audience you’ll have. And the more audience you have, the more potential customers you’ll obtain. It is a numbers game no matter how you look at it.

However, if you just wait for the visitors to come in, chances are you’ll probably be waiting for a very, very long time before you’ll see decent results. The more web-savvy businesses would be looking at pay-per-click advertising (like Google AdWords, for example) to significantly boost the number of visitors to their web sites, and eventually convert a percentage of these visits to actual sales.

The thing is, researching and bidding on suitable keywords for your web site (and ultimately the products or services being sold there) is a complicated science and art in itself. That is why most AdWords campaign that are created by the business owners themselves rarely give significant results. A better alternative would be outsourcing this role to an AdWords consultancy provider like Globe Runner SEO.

Globe Runner SEO is a certified Google AdWords Partner, which means that these guys actually know what they’re doing! You can rest assured knowing that every aspect from your campaign from keyword research, bidding, targetting and testing, among others, are being ran by very capable hands.

Since a few years ago, another online trend that has been making headlines (and more importantly; money) is the convergence of social networking and ecommerce. The idea behind it is simple; people tend to trust brands and products that their friends are using. See it as the word of mouth marketing of yesteryear brought into the 21st century. This is one reason why ecommerce social media marketing is fast becoming a hallmark of Globe Runner SEO. They have integrated solutions that opened new avenues of revenue for numerous companies in this area.

I thank you for reading this article and hopefully I have convinced you on the importance of having a solid online presence and marketing partner for your business. Globe Runner SEO is in my opinion a worthy organisation that can tremendously assist you in this area. Do check out their range of services, you’re bound to find one that will benefit your bottom line.

My Name Cards

Name cards (or business cards as many Malaysians like to call them) are important business communication and identity tools. They help your prospects understand what products and services you have to offer. They also should provide a brief but accurate representation of your company’s business.

I wanted to design my own name cards to save money and also learn a few things about designing a corporate identity. After about 2.5 revisions, I finally came up with a design that I think represents my business very nicely.

This is the final version of my name card design:

Name Card Design

Sent the design for printing at RM50 for 200 pieces which I think is the typical market rate for digital printing on standard semi-glossy cards. I didn’t want to print too much of them because I’m not sure how they would turn out compared to the softcopy.

Less than 24 hours later, my cards were ready for pick up. Snapped some pics of them when I got home:

Name Cards

Name Cards

I’m generally pleased with how it came out although the colour reproduction isn’t accurate enough for my tastes, but it was expected. I also learned a lot about the importance of high contrasts between foreground and background colours.

Some things I’d change the the next version of the card would be:

  • Bold the strapline (slogan) text on the header
  • Use white font colour for the footer and/or
  • Use slightly bigger font size for the address and company registration number

What do you think of the design? What changes would recommend and why?

Change is an incident beyond norm. There are certain changes that are caused by you and others are totally independent of your actions. Some changes are positive and others are negative. One thing that’s sure is that changes happen around us all the time.

Humans are generally change averse creatures. Most of us prefer the familiar over discovering new ways to do thing. If it’s not for the explorers, tinkerers, geeks and boffins we lot would have gone nowhere! We’d still be living in caves and hunting for food.

The fact is that the world around us keeps changing. Our ancestors realize that some days are colder than the norm. Out of necessity they discovered fire, used fur and leather as clothes, reared animals and farmed. Why? Because keeping the status quo will ultimately lead to their doom.

I’m setting myself up for change too. Soon my days of being an employee will end. I decided to take the entrepreneurial path as my next move. It might seem that I’m bringing this change to myself, but there are external factors that have guided me this way as well.

I see some changes on how businesses in the 21st century are operating. These changes will inevitably come to Malaysian companies too and those who don’t (or won’t) transform themselves will fold. My task is to ensure that this won’t happen to my clients.

Enough about me. Do you realize that things are changing all around us? Information travels much faster and virtually unfiltered nowadays. Turnaround time of product delivery is now calculated in minutes and seconds. The line between home and office aren’t that clear anymore (perhaps even non-existent).

So are you ready for these changes and more? You should, because the world sure as heck won’t be waiting for you.

KUALA LUMPUR, 26 March 2008 – Tradenex.com Sdn Bhd (Tradenex), subsidiary of Federation of Malaysian Manufacturers (FMM) and leading local e-commerce collaboration solutions provider, today announces its strategic alliance with German-based global business integration solutions provider SEEBURGER Asia Pacific Ltd (SEEBURGER).

Through this partnership, Tradenex will boost and scale up its flagship nexCONNECT e-commerce collaboration solution with the ability to integrate with the business-to-business (B2B) supply chains of large multinationals – which is an area that SEEBURGER is world renowned for.

Mr. Soon Koi Voon, chief executive officer of Tradenex says that this strategic partnership with SEEBURGER is a result of extensive studies of the various market offerings for a synergistic and value fit to the company’s flagship nexCONNECT e-commerce collaboration platform that provides an integrated supply chain IT infrastructure to local SMEs.

“Tradenex’s nexCONNECT currently services SMEs in the manufacturing, retail and logistics industries with some 500 users mostly ranging from small to medium sized businesses. Partnering with SEEBURGER is a strategic move in our effort to provide Malaysian companies with world class supply chain solutions – in tandem with their eventual need to integrate into business ecosystems consisting of large multinationals.”

Tradenex selected SEEBURGER as the best solution to compliment their existing offerings for Malaysian companies. “Tradenex will be introducing SEEBURGER solutions to our customers who are looking for competitive advantage. In fact, we have already begun work with some of our key customers to implement B2B Gateways,” says Soon.

Meanwhile, Mr. James Hatcher, managing director for of SEEBURGER Asia Pacific Ltd explains that the partnership with Tradenex is a glove fit to the company’s strategy to distribute SEEBURGER’s B2B Gateway and value-added integration solutions in this region.

“For Malaysia, Tradenex is no doubt the leading provider of an electronic, inter-enterprise collaboration solution with its nexCONNECT platform, with deep level of insight into the supply chain process of the local SME industries. These are crucial partner factors for SEEBURGER in its endeavor to establish its presence in the Asian market,” says Hatcher.

He adds, “Tradenex the necessary industry experience, a good existing customer base of supply chain clients, and an excellent domestic reputation. In addition, SEEBURGER has global customers who we need to support across Asia so this relationship with Tradenex will extend our execution capabilities across Malaysia.”

SEEBURGER sets to expand into region via Tradenex

SEEBURGER is a global household brand renowned for its Electronic Data Interface (EDI) based solutions and ranked by Gartner Research as a market leader in the B2B integration space.

The company has global operations in North America, Europe and Asia Pacific, and has an installed base of over 7,000 customers across 15 various verticals including aerospace, high-tech, automotive, retail/consumer product goods (CPG), pharmaceutical and logistics.

Hatcher shares that some of the many high profile customers that deploy SEEBURGER’s B2B gateway solutions are Abbot, Airbus, Coca-cola, DHL, Dunlop DaimlerChrysler, Hyundai, Kraft Foods, SEGA America, Sony and Osram, amongst many others.

“The SEEBURGER B2B Gateway has been rated as best of its class by analysts and is the only B2B/EDI solution embedded in the SAP Netweaver technology stack. SEEBURGER’s Asia Pacific headquarters are located in Hong Kong and is rapidly penetrating the Asia Pacific region via strategic partners like Tradenex who have excellent knowledge and experience in the local markets that they serve”, ends Hatcher.