Today, it is arguably more important for your business to have an online presence rather than a typical brick and mortar establishment as in the past. Think about it, online retail sales have seen significant year on year growth for over a decade. And although the percentage of corporate budget allocation in IT (especially server, data center and IT personnel costs) has been growing as well, it is significantly less than what a traditional business would spend on leasing retail space, renovation and maintenance costs. Therefore it is obvious that investment in online business establishment provides more bang for the buck.

That said, it is no wonder that an online marketing and advertising agency like Globe Runner SEO is worth having on your side. With a reasonable fee, you can have peace of mind knowing that a team of industry experts are working all out to ensure that your online business presence is generating sales instead of just being a sunk cost pool.

When it comes to all things online, the most important thing is to get visitors. The more visitors you have to your web site, the larger the pool of audience you’ll have. And the more audience you have, the more potential customers you’ll obtain. It is a numbers game no matter how you look at it.

However, if you just wait for the visitors to come in, chances are you’ll probably be waiting for a very, very long time before you’ll see decent results. The more web-savvy businesses would be looking at pay-per-click advertising (like Google AdWords, for example) to significantly boost the number of visitors to their web sites, and eventually convert a percentage of these visits to actual sales.

The thing is, researching and bidding on suitable keywords for your web site (and ultimately the products or services being sold there) is a complicated science and art in itself. That is why most AdWords campaign that are created by the business owners themselves rarely give significant results. A better alternative would be outsourcing this role to an AdWords consultancy provider like Globe Runner SEO.

Globe Runner SEO is a certified Google AdWords Partner, which means that these guys actually know what they’re doing! You can rest assured knowing that every aspect from your campaign from keyword research, bidding, targetting and testing, among others, are being ran by very capable hands.

Since a few years ago, another online trend that has been making headlines (and more importantly; money) is the convergence of social networking and ecommerce. The idea behind it is simple; people tend to trust brands and products that their friends are using. See it as the word of mouth marketing of yesteryear brought into the 21st century. This is one reason why ecommerce social media marketing is fast becoming a hallmark of Globe Runner SEO. They have integrated solutions that opened new avenues of revenue for numerous companies in this area.

I thank you for reading this article and hopefully I have convinced you on the importance of having a solid online presence and marketing partner for your business. Globe Runner SEO is in my opinion a worthy organisation that can tremendously assist you in this area. Do check out their range of services, you’re bound to find one that will benefit your bottom line.

In one of my previous posts, I wrote about some search engine ranking myths that are still prevalent nowadays. I concluded that post by stating that I will be sharing two things that can significantly improve your search engine rankings.

Believe it or not, these two things are very easy to implement that almost anyone can reap the benefits. Continue reading if you want to know what they are.

Implement A Robust Internal Linking Structure

There’s one category of links that you have 100% control over, and that is your internal links. Internal links are links to pages within your own web site.

Most modern blogging and CMS software have decent archiving functions that organises pages into categories, tags or some other archive format.

WordPress, which is what I run HTNet on, is a very robust blogging platform that takes care of my internal linking structure very well. Since this is done automagically, I can concentrate more on generating content, instead of getting my hands dirty with internal link-building.

If you run your blog or web site on WordPress, here are some internal linking tips I find useful:

  1. Forget about the weekly, monthly, yearly archives. Displaying them just takes up space and doesn’t contribute much to the user experience. Do you sieve through monthly archives of your favourite blogs? Do you expect others to do the same with yours?
  2. Make sure your categories archives are easily accessable. If you have only a handful of them, then you might as well stick it on every page. On the other hand, if you’re pretty much an open-mic blog, then you might want to consider dedicating a special page to list your categories; like what I’m doing with my HTNet Tags page.
  3. Link to posts or pages you’re especially proud of in every page of your blog. This will help it gain a significant SEO boost.
  4. The Related Posts plugin should be installed if you have over 100 posts in your blog. It helps spread the link-love around.

Get Stable Web Hosting

This is an often overlooked area for webmasters moving on from free hosting. There are plenty of quality free web and blog hosting services. TripodWordPress.com and Bloggercomes to mind pretty easily.

Eventhough these services are free, they are built on highly-tuned hardware, and connected to solid Internet backbone links… and this is not something you’ll get easily when it comes to commercial web hosting. Unfortunately, if you want to be taken seriously in the online world, you got to have your own domain name and paid web hosting.

Maybe you are already asking, “What has servers got to do with SEO?”A whole lot!Regardless of how well you’re getting linked, that incoming PR is worth nothing if your server is down when search engine spiders are trying to crawl your web site.

Imagine, months of link building going to waste just because your server was down when it matters most (from an SEO standpoint). This is not theory, it is very much real. If you want to talk to someone who has experienced it first hand, I’d suggest you talk to Joneh who runs Papajoneh.com as well as JonehRC.com; two web sites that faced different fortunes in the server stability front.

To sum up, you need to focus on these two areas first before doing crazy SEO ninja stuff. Personally, I think that these are the two foundations of SEO. Once you have these two in control, you’ll have more freedom to experiment with other SEO techniques.

If you enjoyed this post, please share it with your friends. Don’t forget to subscribe to HTNet’s RSS feed to be informed of new updates.

In this age and time, even a hobbyist blogger understands the basics of SEO. Those who expect to make money from their blogs will undeniably put in significant effort in making their web sites more search engine friendly.

Here are what most people would focus their optimisation efforts on:

  • Achieving some sort of keyword density ratio in posts
  • Bolding or emphasizing keywords
  • Getting linked from other related web sites and blogs

Want to know something I’ve learned? All of the three things mentioned there have little (in fact it’s close to zero) effect on how well your site ranks for search results you’re gunning for. Continue reading if you want to find out why the above are literally duds when it comes to SEO.

Keyword Shouting Gets You Nowhere

Google and Yahoo! are established companies when it comes to Internet search technologies. Surely you’d think that they have probably gone past the kindergarten approach of search engine marketing?

Remember the days of mid-1990s when Google was just in its experimental stage and Yahoo! was the Internet search company? Do you remember how significantly irrelevant top search results are for almost anything you searched for?

Some smart people figured out that Yahoo! seems to like repetitive mention of keywords. The more you mentioned certain keywords, the higher you’d rank for that term.

This lead to one of the earliest forms of (blackhat) SEO: keyword repetition. Porn and warez related web sites are among the first to exploit Yahoo!’s love of repetition. Chances are if you searched for “Windows 95” back then, the first ten search results will be inundated with pages containing immense amounts of these keywords:

  • Windows 95 keygen
  • Windows 95 cracks
  • Windows 95 serial numbers
  • Windows 95 serials
  • Windows 95 retail serial
  • Windows 95 retail keygen
  • Windows 95 oem
  • Windows 95 oem iso
  • Windows 95 download

Thankfully nowadays, result pages are more relevant and tend to match significantly closer to what we’re looking for in the first place. Why? Simply because pages that are unrealistically saturated with keywords are ranked much lower or are totally ignored by modern search engines.

Bigger Does Not Necessarily Mean Better

Another old-school SEO technique employed is the act of bolding or emphasizing (and sometimes both) keywords. Traditionally, similarly marked up texts are meant to be highlighted for their importance in a body of text.

Innocently enough, the first generation search engines take this into account when ranking web pages. Again, blackhat SEOs spotted the trend of pages having bolded and emphasized keywords ranking higher in search results. The result was inevitable; bolded and emphasized keyword laden spam pages took over top spots in search result pages for lots of popular search terms.

Again, search engines overcame this problem by enhancing their relevance sorting algorithm. Artificially high amounts of bolding and emphasizing are no longer ranked so significantly. Soon, they were history as such pages are almost immediately penalised as spam pages.

Relatives Are Not The Only People You Would Be Linking To

“If you want to rank high for search term, you should get linked from other search termweb sites.”

This is one of those myths that sound so realistic that many automatically think they’re facts. Read my lips: relations doesn’t matter. Links are links!

Take a step back, and analyse this “related web links” theory a bit. Linux and Microsoft Windows are related. Both are operating systems. If you were to put this theory into practise, then only having them linked with each other would make them become “related web links”. Begin to see the ridiculousness of this concept?

Does this mean a link to Slackware Linux by New York Times bear little to no weight because they’re not related to one another at all? Does this mean McDonald’s and Burger King should link to each other to gain significant SEO boost because they are related?

Again, taking a step back, isn’t everything related if you zoom out a little bit? Now, does the “links from related web sites” theory sound a bit less realistic?

The most important thing to consider when linking is who you’re linking to. Do not link to link farms, splogs and any other web nasties. To put it simply, do not link to web sites that you won’t visit. It’s as simple as that.

I will be sharing two things that any webmaster can apply to his web site that will improve search engine rankings significantly in a post I’m composing. If you want to be the first to find out when it’s released, I suggest that you subscribe to HTNet’s RSS feed.