Two Things That Will Improve SEO Immediately

In one of my previous posts, I wrote about some search engine ranking myths that are still prevalent nowadays. I concluded that post by stating that I will be sharing two things that can significantly improve your search engine rankings.

Believe it or not, these two things are very easy to implement that almost anyone can reap the benefits. Continue reading if you want to know what they are.

Implement A Robust Internal Linking Structure

There’s one category of links that you have 100% control over, and that is your internal links. Internal links are links to pages within your own web site.

Most modern blogging and CMS software have decent archiving functions that organises pages into categories, tags or some other archive format.

WordPress, which is what I run HTNet on, is a very robust blogging platform that takes care of my internal linking structure very well. Since this is done automagically, I can concentrate more on generating content, instead of getting my hands dirty with internal link-building.

If you run your blog or web site on WordPress, here are some internal linking tips I find useful:

  1. Forget about the weekly, monthly, yearly archives. Displaying them just takes up space and doesn’t contribute much to the user experience. Do you sieve through monthly archives of your favourite blogs? Do you expect others to do the same with yours?
  2. Make sure your categories archives are easily accessable. If you have only a handful of them, then you might as well stick it on every page. On the other hand, if you’re pretty much an open-mic blog, then you might want to consider dedicating a special page to list your categories; like what I’m doing with my HTNet Tags page.
  3. Link to posts or pages you’re especially proud of in every page of your blog. This will help it gain a significant SEO boost.
  4. The Related Posts plugin should be installed if you have over 100 posts in your blog. It helps spread the link-love around.

Get Stable Web Hosting

This is an often overlooked area for webmasters moving on from free hosting. There are plenty of quality free web and blog hosting services. Tripod, and Blogger comes to mind pretty easily.

Eventhough these services are free, they are built on highly-tuned hardware, and connected to solid Internet backbone links… and this is not something you’ll get easily when it comes to commercial web hosting. Unfortunately, if you want to be taken seriously in the online world, you got to have your own domain name and paid web hosting.

Maybe you are already asking, “What has servers got to do with SEO?”. A whole lot! Regardless of how well you’re getting linked, that incoming PR is worth nothing if your server is down when search engine spiders are trying to crawl your web site.

Imagine, months of link building going to waste just because your server was down when it matters most (from an SEO standpoint). This is not theory, it is very much real. If you want to talk to someone who has experienced it first hand, I’d suggest you talk to Joneh who runs as well as; two web sites that faced different fortunes in the server stability front.

To sum up, you need to focus on these two areas first before doing crazy SEO ninja stuff. Personally, I think that these are the two foundations of SEO. Once you have these two in control, you’ll have more freedom to experiment with other SEO techniques.

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5 responses to “Two Things That Will Improve SEO Immediately”.

  1. papajoneh Says:

    Thanks for the announcement. The experience I got was really painful but I gain knowledge. With my current HTNetSol Server, I have no worries whether technically or not , I am sure my server is always up for the bot to crawl as they please. 😀 thus I can concentrate more on the posting of good content 😀

  2. Marguerite Jasmin Says:

    I don’t agree with not displaying archives. Last week I was trying to find a person’s first post on her blog, it took me forever as I had to search for them “manually”. Hopefully it didn’t take too long since she’d only been blogging for two years. I suppose I’m not the average blog reader. I tend to try and find out what the person has been saying on her blog as soon as I start being interested in that blog, having archives’ links make the process easier.

  3. Site Admin Azmeen Says:

    Hi Marguerite,

    I’m not saying one shouldn’t display archives… just monthly and yearly ones. Archives by categories and any other useful searchable data would be very much welcomed.

    I do agree that if you’re specifically looking for a blog’s first post then a chronological archive would definitely make your life easier… but then, you have to admit that you are definitely in the very, very, very small minority of persons who’d do this, don’t you think?

    Thanks for your comment, I appreciate it very much 🙂

  4. Marguerite Jasmin Says:

    I understand your point and I discovered your tags page. I think it made up for the lack of monthly or yearly archives 😉

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    […] Don’t underestimate the power of internal linking; it’s 100% within your control and is the easiest form of SEO […]